End-to-End Eyewear Consulting
Brand & Positioning
- Defining or redefining the DNA Brand
- Storytelling and Brand Platform
- Market and Competitor Analysis
- Price Positioning and Collection Architecture
- Strategic Roadmap (2–5 years)
Manufacturing & Sourcing
- Selection of reliable manufacturers (Europe / Asia)
- Cost, MOQ, and Margin Optimization
- Quality Control and Industrialization
- Packaging and Accessories
- Timeline and Logistics Management
Product Creation & Development
- Art Direction
- Optical and Sun Eyewear Design
- Development of cohesive collections
- Designer Briefing and Coordination
- Material Selection (acetate, metal, titanium…)
- Prototype Follow-up and Product Approval
Marketing & Brand Identity
- Branding and Visual Identity
- Shooting and Lookbook Direction
- Digital Content and Social Media
- POP, POS, and Visual Design
- Consistency across image, product, and message
Sales & Distribution Network
- Sales Structuring
- Agent and Distributor Selection & Recruitment
- Showroom Management
- Wholesale and Key Account Strategy
- Trade fair support (MIDO, SILMO…)
- Expansion in France, Italy, Europe, and International Markets
Trading Support and Consulting
- Coaching for Entrepreneurs and Founders
- Ongoing Strategic Support
- Process Optimization
- Sales and Sell-out Analysis
- Ad-hoc projects or Long-term Partnerships
